Earned media is an important piece of the Click It or
Ticket puzzle. Earned media is free traffic safety outreach
that complements high visibility seat belt enforcement and
paid media. It raises the public’s awareness of the
importance of buckling up and reminds unbuckled motorists of
the likelihood of getting a ticket. In our media room, you
will find recent press releases, a photo gallery, public
service announcements (PSAs), etc.
To join the earned media campaign and increase seat belt usage in your community, please visit
Get Involved Illinois.