CPS Week/Seat Check Saturday


2017 National Child Passenger Safety Week (September 16th, 2017 – September 23rd, 2017)

Saturday, September 23, 2017, has been designated National Seat Check Saturday by the National Highway Traffic Safety Administration (NHTSA). The Illinois Department of Transportation (IDOT) is partnering with AAA and advocates across the state to support car seat check events as part of National Child Passenger Safety (CPS) Week, September 17-23, 2017*. Attached you will find the 2017 Seat Check Saturday event sign-up form** with additional details.

Back by popular demand– t-shirts! Certified, registered technicians will receive a complementary t-shirt in addition to a toolkit with brochures, flyers and posters. A small supply of car seats will also be shipped to each registered location for use as replacement seats for families in need.

This year’s campaign keeps a continued focus on the importance of keeping children in the appropriate car seat as long as possible with the theme “Don’t Leap Too Soon…Take Your Car Seat to the Limit”.

In an effort to reach the widest audience possible, we are strongly urging you to promote CPS events and information throughout the week using social media channels.

Check back August 1, 2017 for these materials:

  • CPS Week Planner

  • Op/Ed Template

  • Pre-campaign Press Release Template

  • Post-campaign Press Release Template

  • Sample Social Media Messages

  • Sample Email Blast/Letter

  • Car Seat Fact Sheet

* We encourage Seat Check Saturday events to be held September 23, 2017, but events scheduled for the 16th or 30th of September may also apply.

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